Every year the three major networks bring out the big guns early to go and get the lead on the competition. For the past few years, Channel Seven’s My Kitchen Rules has been unstoppable, and this year has been no different. The past three nights MKR has had bigger ratings than The Block (on Channel Nine) and I’m A Celebrity…Get Me Out Of Here (Network Ten) combined. It is well noted though that MKR’s viewership drops off once the home restaurant rounds are over, meaning viewers could head over to Ten’s I’m A Celeb, giving them the ratings winner the truly need.

Celeb started out well on Sunday night when it was up against sport on opposing stations. The premiere and big reveal of celeb’s pulled 1.2 million, but has dropped every night since rating 0.75 on Monday, 0.68 on Tuesday and 0.58 last night. While they have been dropping fast, they haven’t been far behind The Block each night, so if you can’t get gold, try for silver?

The Block which premiered the week before to try and hold onto viewers, has had low numbers, even in the week with MKR not on. Monday night only 0.8 tune in, Tuesday 0.73, and Wednesday 0.68. Much lower than what the show used to do when not going head to head with MKR.

MKR has pulled in over a million in each of its first three nights. 1.59 million on Monday, 1.4 on Tuesday, and last night they saw better ratings than the premier 1.67 million watching.

Can Celeb and The Block gain some viewers, or will MKR steamroll to another rating victory once again this year?