Zoe Sugg

Youtube Culture & the New Age Celebrity

Recently there has been a lot of chatter amongst the Youtube community regarding how Youtube, in itself, has grown rapidly and how the culture has changed. A while back Louise, known for her channel Sprinkle of Glitter, posted a video addressing her concerns with conventions and the way people look up to her when she feels like she hasn’t done anything worthy to be idolised. Very modest, but you can’t expect to have millions of followers through your videos and twitter, and not expect people to be excited when they see you, or to be inspired by you. I do have sympathy for her though. I can understand how crazy it would be on stage at those conventions with the kinds of fans that there are.

Louise’s video brought up a lot of discussion with many on Youtube, who posted video responses with their thoughts. Zoe Sugg, known for her beauty channel Zoella, posted on her blog on the same topic as Louise did. The post was amusingly titled “Ordinary Girl in an Overwhelming World”. In her post she says she doesn’t believe she is a celebrity. I don’t know a word which would fit better than celebrity seeing that Zoe has over four million Youtube subscribers, and one and a half million followers on twitter. Maybe it isn’t the traditional sense of the word celebrity, in the way of Angelina Jolie or Britney Spears, but a new age celebrity. I highly respect both Louise and Zoe, so this isn’t any sort of attack on them, but more of a stone cold fact.
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