Youtube Culture & the New Age Celebrity

Recently there has been a lot of chatter amongst the Youtube community regarding how Youtube, in itself, has grown rapidly and how the culture has changed. A while back Louise, known for her channel Sprinkle of Glitter, posted a video addressing her concerns with conventions and the way people look up to her when she feels like she hasn’t done anything worthy to be idolised. Very modest, but you can’t expect to have millions of followers through your videos and twitter, and not expect people to be excited when they see you, or to be inspired by you. I do have sympathy for her though. I can understand how crazy it would be on stage at those conventions with the kinds of fans that there are.

Louise’s video brought up a lot of discussion with many on Youtube, who posted video responses with their thoughts. Zoe Sugg, known for her beauty channel Zoella, posted on her blog on the same topic as Louise did. The post was amusingly titled “Ordinary Girl in an Overwhelming World”. In her post she says she doesn’t believe she is a celebrity. I don’t know a word which would fit better than celebrity seeing that Zoe has over four million Youtube subscribers, and one and a half million followers on twitter. Maybe it isn’t the traditional sense of the word celebrity, in the way of Angelina Jolie or Britney Spears, but a new age celebrity. I highly respect both Louise and Zoe, so this isn’t any sort of attack on them, but more of a stone cold fact.

What makes things worse with these complaints, is that in a way, their own actions are making them popular. I don’t mean the two girls directly, but the whole British Crew, which would consist of the previously mentioned Zoe and Louise, along with Joe Sugg, Alfie Deyes, Marcus Butler, Jim Chapman, Caspar Lee, Tanya Burr, and Naomi Smart. If I’ve missed anyone in this exclusive club, many apologies, but by these people only interacting with each other through there constant collaborations, and there daily vlogs which can feature them out and about at movie premiers, then they are only showing how famous they are. And once again, not complaining about there success, just pointing this all out. Maybe if your daily vlog included you going to the mall, then the tag “ordinary girl/guy/person” might work, but when you are featured on the covers of magazines, and are on the other side of the barriers at movies premiers, then it does not.

Speaking of the barriers, it brings me to another point(on in which I agree with) of Louise’s video, and that is the crazed fans. These fan girl’s are going into over kill with there action’s. I for one, would not appreciate the screaming that happens the minute they step onto a stage at a live show. And don’t get me started on the fangirls running around the hotels in Orlando trying to find certain youtubers rooms. So somehow I’ve managed to see both sides of this tale, but we need to find a middle ground. One where content creators can interact in a better way, while remaining safe, with fans than they already do, and one where Youtubers understand that being a prominent personality on Youtube, means that they might be treated differently than the average joe.

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