What to do with a problem like Network Ten?

It’s unfortunate that Network Ten has now become a bit of a joke, after many years of not only coming behind Seven and Nine, but also falling behind the non-commercial ABC. I don’t know how they got to this point, but nothing is working for them. Year after year, they announce a fresh new line up in November, all ready for the new year, only to have thrown in the towel by Easter, which is seen as the closing point on the first quarter of the year. Thinking about it now, Network Ten are similar to the Melbourne F.C, in the way all hope is lost by round five.

More times than not, Channel Ten put out some quality programs. Emphases on the some. What it comes down to is a damaged brand. When people started thinking of Ten, they see them as the kind of people that are putting out The Shire, Being Lara Bingle, I Will Survive, Everybody Dance Now and the deadfall revival of Young Talent Time. We could switch, the nation’s most watched show, My Kitchen Rules over to Ten and it would do poorly there, because at the moment nobody is wanting anything to do with Ten. What I suggest is a full on face lift. Ten need to bring in the bulldozers in and completely start again. Looking at the ratings from the past four days, there is no other way to get out of the hole they have dug.

Starting with Sunday, where Ten had one of their worst days on record with its primary share of 6.2%, but with a bleak line up, what did they expect. Even Eyewitness News is their saving grace, but that couldn’t pull any higher than 500,000, which even for Ten’s standards is very bad. Taking on reality heavyweights (MRK and The Block) was Kung Fu Panda 2, as in recent weeks a movie has replaced the struggling SYTYCD. But this new move didn’t work out, as the kids flick faired even worse that SYTYCD. Elementary also failed but it had little chance when its competitors were Fat Tony & Co and Downton Abbey. Have You Being Paying Attention was a low point for the nights line up with the shows numbers coming in under 200,000. How that show is still on the air confuses me greatly.

The next night didn’t go any better with The Bold and the Beautiful doing better than Aussie drama Secrets and Lies. And even Vikings on SBS was close to beating Ten in a prime time slot. Tuesday and Wednesday was the same. With The Project, Eyewitness News, and Puberty Blues showing the only glimmer of hope.

The Biggest Loser has had its day, and if anyone down at Network Ten has a brain, it will never be seen again. I fear Masterchef will see the same fate as its network reality counterpart in the national ratings. Shows like The Good Wife, Bondi Vet, and NCIS have little appeal to the masses. I know it’s no good for me to say clear out basically their entire programing schedule with nothing to replace it, but they really do need to start afresh.

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